Greece Welcomes 1,200 Millionaires Annually—Bringing $7.7 Billion in Wealth: Now the 8th Most Attractive Destination Globally
Greece has officially secured its place among the world’s top destinations for high-net-worth individuals (HNWIs), ranking 8th worldwide for millionaire migration according to the latest Global Citizens Report by Henley & Partners. The country now attracts over 1,200 millionaires every year, many of whom arrive with an estimated $7.7 billion in liquid assets—seeking safety, stability, lifestyle quality, and investment opportunities.
This remarkable rise signals a profound shift in Greece’s international image: from a crisis-stricken economy a decade ago to one of the world’s fastest-growing wealth hubs.
A Magnet for Global Wealth: Why Millionaires Choose Greece
The report highlights Greece as one of the top 10 most appealing countries for wealthy individuals seeking:
- Political and economic stability
- A secure environment for their families
- Attractive tax incentives
- Pro-investment policies
- Safe havens for diversified assets
- Exceptional lifestyle quality and climate
Whether settling in Athens, Thessaloniki, or on the sun-drenched Greek islands, affluent individuals are increasingly viewing Greece as a place to relocate, invest, and build long-term roots.
Lifestyle remains one of the strongest pull factors. The Athenian Riviera, in particular, has emerged as a global hotspot for luxury real estate—often compared to a Mediterranean version of the Bay Area—with villas ranging from €1 million to €5 million+.
From Djokovic to Global Tech Leaders: High-Profile Moves Strengthen the Trend
The recent relocation of tennis legend Novak Djokovic to Greece may have made headlines, but he is far from alone. A wave of international entrepreneurs, tech magnates, and industry leaders have chosen the country as their new home.
Notable names include:
- Richard Xiao, investor and part of the ownership group at Aris
- Tom Greengood, prominent technology magnate
- Paul Coulson, billionaire industrialist
- Hashem Khorasvani, major Iranian investor
These cases are only the headline examples—behind them lie thousands of similar stories.
A Decade of Growth: Millionaire Migration Up 24%
Between 2014 and 2024, the number of millionaires choosing Greece grew by an impressive 24%, highlighting a steady and long-term upward trend.
This momentum aligns with Greece’s economic rebound and its shift toward a more investor-friendly regulatory and tax landscape. After years of austerity, the country has become:
- Entrepreneur-friendly
- Stable and predictable
- Open to global capital
- Highly competitive for international investors
This transformation has put Greece firmly back on the radar of global wealth advisors and migration consultancy firms.
What Millionaires Are Investing In
Migrating millionaires do not simply bring wealth—they also create it.
According to Henley & Partners and New World Wealth:
Most millionaire migrants to Greece invest in:
- Real estate (luxury villas, waterfront developments, urban penthouses)
- Startups and tech ventures
- Tourism and hospitality businesses
- New entrepreneurial projects
They also bring their family offices, expanding high-level professional networks and generating new business ecosystems within Greece.
What Wealthy Individuals Seek Globally—and How Greece Delivers
High-net-worth individuals prioritize more than just sunshine and beautiful beaches. The report shows that they seek:
- Stable tax systems
- Favorable residency programs
- Secure asset protection
- Reliable political and social environments
- Access to elite education for the next generation
- Proximity to global business centers
- Strong infrastructure
Greece now ticks nearly all these boxes.
The country’s investor residency programs, including the elevated property-based Golden Visa scheme, continue to attract global demand—especially in coastal and island regions.
Global Competition for Millionaire Migration in 2025
Greece is positioned among the top destinations forecasted to attract the most millionaire migrants in 2025. For comparison:
- United States – 7,500 millionaires arriving (bringing $43.7 billion)
- Italy – 3,600 millionaires ($20.7 billion)
- Greece – 1,200 millionaires ($7.7 billion)
- Portugal – Rising alongside Greece in popularity
The report places Athens in direct comparison with global rising stars such as Milan, which boasts 115,000 resident millionaires and 17 billionaires. Milan’s flat tax incentive of €100,000 for new residents mirrors Greece’s own strategic tax benefits.
Meanwhile, Athens is rapidly evolving into a key European hub for the ultra-wealthy—driven in part by the vibrant growth of the Athenian Riviera, luxury marinas, and high-end coastal developments.
Athens Riviera: Greece’s Own “Bay Area”
The revitalization of the Athens coastline—stretching from Piraeus to Sounion—has created a new luxury corridor that rivals destinations in Southern France and Italy.
Investors are increasingly seeking:
- Seafront villas
- Luxury apartments
- Boutique hotel properties
- Investment-grade development plots
Demand is so strong that the region is now informally referred to as “Greece’s Bay Area.”
A New Era for Greece as a Global Wealth Hub
With 1,200 millionaires preparing to relocate to Greece in 2025 alone and bringing billions in liquid assets, the country is entering a transformative phase. Once viewed primarily as a tourist destination, Greece is now becoming:
- A strategic base for global entrepreneurs
- A top-tier residence destination for HNWIs
- A growing ecosystem for innovation and investment
- One of the fastest-rising markets for luxury real estate
This shift is reshaping Greece’s economic landscape and strengthening its position in the global map of wealth migration.