Investing in the Greek Tourism Sector
With more than 16,000 kilometers of coastline, more than 6,000 islands and islets, and a well-established tourism industry, Greece presents a prime investment opportunity in the Tourism sector. The country is one of the top global tourist destinations for sun and beach holidays, and also provides attractive propositions for year-round themed holidays. The competitive advantages of Greece, such as rich cultural heritage, natural beauty and geographical variety, have been attracting significant tourism investments in recent years, thus further strengthening Greece’s image as an ideal destination both for holidays and tourism-related investments.
Even during the recent crisis, the tourist industry in Greece has been one of the mainstays of economic growth and employment, with a continued growth in tourist arrivals and revenues driven mainly by:
• the determined efforts of the Greek tourist authorities and associations to upgrade the tourist product offering
• the development of new key markets such as Russia, Israel, Turkey and China.
The tourist industry is currently undergoing a major strategic improvement initiative, focusing on the expansion of the tourist period, the attraction of higher-value tourist segments (High-net-worth, affluent), the increase of average daily spending and the opening of new tourist markets.
Over the next years, Greece is poised to make significant investments in the tourist industry, focused on transforming the traditional “sun & beach” tourist product into a number of higher-value, more focused products, centered around:
• Thematic sun & beach tourism, where specific “themes” such as wellness, romance or luxury are used to add value and to extend the typical sun & beach holidays
• Nautical tourism, both in terms of attracting a larger amount of cruise liners and in terms of extending the offering for yachting/ sailing holidays
• City Break tourism focused mainly around the two main cities of Athens and Thessaloniki
• Cultural and religious tourism, upgrading and leveraging the several historical, heritage and religious monuments and museums of Greece
• Medical tourism which presents an exciting growth opportunity if the skilled Greek medical personnel is combined with investments in existing facilities and infrastructure, and
• Meetings and Incentives (MICE) tourism positioning Greece as a major meeting and conference center for regional associations and companies
• Integrated resorts – holiday housing new developments in existing and new tourism destinations taking advantage of the new legislation for the development of integrated resorts and for the acquisition of residence permits by non EU citizens who invest in Real estate
The upgrading of the tourist product is supported by a number of initiatives by the Greek state, the Greek National Tourism Organization, the relevant Business Associations and the regional authorities and municipalities, and is considered to be one of the most strategic avenues for growth in the Greek economy.
Why Greece:
Brand value:
Greece has several destinations that are among the core preferences of global tourists, and are internationally recognized as having premium holiday appeal
Geography and morphology – From the multitude of sunny islands and beaches to the snowy peaks and forests, Greece offers an unlimited variety of attractive destinations for year-round holidays
History and Culture – More than four millennia of recorded history and an abundance of sites, museums and locations where one can see it unfold before one’s eyes
Established Infrastructure – More than 700,000 hotel beds, more than 500 conference facilities, more than 6,000 yachting births, direct air links from major European airports into more than 20 destinations
See for You Self : Greece is the ideal Country to live and Invest:
VIDEOS OF GREECE
Post Views: 3,304
More DetailsPost Views: 7,827
More DetailsPost Views: 3,710
More DetailsPost Views: 11,213
More DetailsPost Views: 197
More DetailsPost Views: 111
More DetailsPost Views: 4,192
More DetailsPost Views: 5,009
More DetailsPost Views: 6,095
More DetailsPost Views: 350
More DetailsPost Views: 4,797
More DetailsPost Views: 333
More DetailsPost Views: 657
More DetailsPost Views: 239
More DetailsPost Views: 622
More DetailsPost Views: 1,025
More DetailsPost Views: 4,590
More DetailsPost Views: 643
More DetailsPost Views: 2,116
More DetailsPost Views: 690
More DetailsPost Views: 234
More DetailsPost Views: 3,304
More DetailsPost Views: 7,827
More DetailsPost Views: 3,710
More DetailsPost Views: 11,213
More DetailsPost Views: 197
More DetailsPost Views: 111
More DetailsPost Views: 4,192
More DetailsPost Views: 5,009
More DetailsPost Views: 6,095
More DetailsPost Views: 350
More DetailsPost Views: 4,797
More DetailsPost Views: 333
More DetailsPost Views: 657
More DetailsPost Views: 239
More DetailsPost Views: 622
More DetailsPost Views: 1,025
More DetailsPost Views: 4,590
More DetailsPost Views: 643
More DetailsPost Views: 2,116
More DetailsPost Views: 690
More DetailsPost Views: 234
More DetailsPost Views: 5,736
More DetailsPost Views: 2,128
More DetailsPost Views: 1,416
More DetailsPost Views: 677
More DetailsPost Views: 195
More DetailsPost Views: 1,063
More DetailsPost Views: 5,223
More DetailsPost Views: 566
More DetailsPost Views: 123
More DetailsPost Views: 115
More DetailsPost Views: 458
More DetailsPost Views: 3,029
More DetailsPost Views: 240
More DetailsPost Views: 2,054
More DetailsPost Views: 230
More DetailsPost Views: 791
More DetailsPost Views: 56
More DetailsPost Views: 364
More DetailsPost Views: 6,750
More DetailsPost Views: 2,440
More DetailsPost Views: 295
More DetailsPost Views: 78
More DetailsPost Views: 790
More DetailsPost Views: 56
More DetailsPost Views: 291
More DetailsPost Views: 226
More DetailsPost Views: 170
More DetailsPost Views: 11,179
More DetailsPost Views: 2,015
More DetailsPost Views: 5,943
More DetailsPost Views: 110
More DetailsPost Views: 238
More DetailsPost Views: 78
More DetailsPost Views: 13,654
More DetailsPost Views: 8,936
More DetailsPost Views: 11,640
More DetailsPost Views: 1,562
More DetailsPost Views: 145
More DetailsPost Views: 94
More DetailsNecessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.